Small Business SEO Tips
SEO is short for Search Engine Optimisation. It is a way by which you make your business website visible enough to be found and indexed. The search engine crawlers or bots frequently troll the internet searching for content to rank.
Improve your SEO
SEO is quite difficult to establish for any company. It is also complicated if the company doesn't have a lot of time, money, and other resources.
The question on the mind of all small businesses is: What can be done to make our views increase and our rankings go higher?
However, these growths in rankings need to be built. To improve your company's rankings, try incorporating the following steps in your business.
Add more web pages
Increasing the web pages that are linked to your site theoretically makes it possible for you to get more traffic. This is due to the fact that more search terms will be activated by these pages making you more visible for plenty of queries. Ensure that you add only unique pages and they should be of high quality and be appropriate for you to get a satisfying report.
Add Higher Quality Content
One thing you should not neglect when building an SEO strategy is the need to have high-quality content to draw more traffic. According to research, the pages that are usually found on Google's first page have both a higher word count and high quality. To improve your SEO, work on creating a high-quality, comprehensive content that readers will still find relevant even after a few years.
Schedule a consistent writing schedule e.g., write an article every week
Although you have to make sure your contents have quality, it would be awful to neglect the quantity of content. Find a consistent writing schedule and adhere to it. You'll get better at your posts once you keep practising. If you have trouble writing, try pouring out all your thoughts down first, then go over it later and make some edits. If you are able to make a commitment of churning out 2 posts every week, then it means your effort in increasing your traffic will pay off.
Conduct Keyword Research
It is important that you learn the phrases that customers make use of its search engines. You need to figure out what people at searching for so that your web pages can remain relevant to users looking out for the keywords. Always monitor your keyword strategy. If a person selling shoes uses the word 'clothes,' which is very common, because of its cost and the high competition, it won't turn out to be the best chance of increasing traffic.
But if your keywords are targeted, like, 'cheap men's clothes' or 'cool work clothes' you'll stand a better chance at reaching customers.
Get a responsive website
Do not underrate the possibility of a responsive website when you need to increase your traffic. A lot of people are using mobile phones and tablets more than desktops, and it would be to your own benefit if the visitors of your site are able to access the site and have a wonderful experience irrespective of the device they use.
Sort out website loading speeds
To make your website user-friendly, make sure it has a high loading speed. This will have an effect on how you are ranked and SEO. Google does not list slow sites on the top of the pages because it causes poor user experience making people use Google less. If your site is slow to load, users will avoid it, and you'll keep being downgraded.
Puffin Marketing offers SEO services in Northern Ireland and further afield if you want to increase your SEO and website rankings.